06 Mar How To Use Social Media To Promote A Business In Downtown Lakeland
How rare is it to meet people who are not on social media? Most people, even our grandparents, have accounts on Facebook, at the very least. This is the reason why it’s very important for business owners in Downtown Lakeland to know about the secrets to social media marketing. This is the perfect way to promote and advertise a business no matter where you are in the world.
Sign up for a Facebook page
When you need to find out something about a startup company, where do you look for information? Most likely, it has a Facebook page that tells you exactly what you need to know about the business, the products, and the services. It will also include an about us page, the location of the business, the operating hours, etc. It’s basically like having your own domain website, aside from the fact that this is simply a page on Facebook.
Link your site to your FB, Twitter, IG profiles
If you already have an existing legitimate website, don’t forget to put a link of it on your Facebook, Twitter, and Instagram pages. Although people would most likely check out your pages on social media, you can still lead them to your actual website by putting a link on your profiles. Make sure they won’t miss it, too, because you can put more information and details about the company on your official site.
Come up with content
If your business is about vacuum cleaners, you have to find a way to post at least two blog posts about it on your social media feed. That may seem like a waste of time for you because people don’t like reading articles anymore, but there are those who actually search for information about a variety of things that would astound you. Focus on your products and your services and make sure that the customers will get the information they want about what you’re offering.
Consider paid advertisement
Facebook offers this for a very minimal amount. You can pay the company to put your little advertisement on the side of people’s Facebook news feed. This will allow potential customers to contact you and maybe purchase a product or two. The important thing is to get the word out that there’s a company in Downtown Lakeland that offers what you are offering. If you don’t do paid advertising, you will have a lesser chance of appearing on the search results of Facebook users.